Why This Guide Matters (and What Most Creators Get Wrong)

If you’ve ever quoted a “day rate” and had a brand expect 8 hours of straight shooting — you’re not alone.

That’s why we recommend pricing with a creative fee instead.

A creative fee reflects more than just your time with a camera. It includes:

→ Strategy calls & client communication

→ Pre-shoot planning, inspo gathering, and prop sourcing

→ Shooting and post-production

→ Your experience, style, and creative direction

Quoting a “day rate” makes it sound like you’re trading time for money and gives them the impression you are going to give them 8 hours worth of shooting content, leaving them disappointed at the end. How do we know? Because we have been there and felt that.

Quoting a creative fee makes it clear: you’re delivering a full creative partnership.

Why Tiered Pricing Works Better (For You and the Brand)

Inside the guide, we also show you how to build a three-tier pricing structure.

Here’s why it works:

💪 It gives brands options — which makes them more likely to say yes

💪 It lets you anchor your value — your mid-tier becomes the “safe” pick

💪 It makes upselling easier — you don’t have to push, the value does the work

💪 It makes you look like a trusted partner in the space rather than an amateur who might not know what they are doing

We’ve landed 4- and 5-figure projects using this exact structure — and it all started by showing brands clear, confident pricing.

Download the guide below and we’ll walk you through it.

Why Pricing Your Work Is the Most Underrated Skill in Content Creation

Most content creators are undercharging — not because their work isn’t good enough, but because no one ever taught them how to price it. How do we know this? Because we undercharged the heck out of our services and through a brutal amount of trial and error, we feel 1000% more confident in finding the appropriate way to price creative services.

Here is what we were guilty of:

👎 We based our rates on what others were charging (without knowing if those creators are undercharging too and included the awkward "soooo what are you charging these days?" question

👎 We pulled numbers out of thin air — or worse, let the brand decide

👎 We struggled to communicate the value of our content in a way that justifies the rates

Sound familiar?

The truth is,

knowing how to price your work is a skill — and it can be learned. This free pricing resource will help you:

👌 Use a "creative fee" pricing structure instead of the outdated "day rate" tactic

👌 Build packages that make sense for both you and the brand

👌 Use our ROI calculator to show the value of your work

👌 Finally pitch your rates with confidence

Whether you’re just starting out or ready to raise your rates, this guide will give you the structure you’ve been missing — and help you stop leaving money on the table.